Project Type
Residential & Commercial Mixed-use
Location
Downtown, Cape Town, South Africa
Developer
HBW GROUP
Architect & Interior Design
KMH
Services
Brand identity, Social Media, Website, Print & Digital Brochure, Film, Marketing Collateral, Hoardings & Interior Sales Branding
One of the most recognisable high-rise buildings on the Cape Town skyline launched 11 floors of beautifully designed Scandinavian and Mid-Century Modernist urban living spaces in May 2019. 171 Apartments featuring world-class amenities comprising studios, one and two bedrooms with harbour, mountain and city views, where residents will have 24/7 access to Cape Town’s Downtown.
Inspired by the distinctive architectural shapes in the façade of this iconic skyscraper. Selling a bold, edgy and cool lifestyle.
This unique development required an equally unique brand expression. Vibrant colours were selected for Social Media impact and greater awareness in a congested and overpriced property market. The marketing focused on attracting younger, first-time buyers with an appetite to own property. It’s a trend that’s disrupting cities across the globe – the smaller, more affordable living space. It’s a modern apartment with all the luxuries buyers expect, in only 70% of the size.
Get in touch with us and together lets build something exceptional.
The Onyx Tower 1, 5th Floor, 511, The Greens, Dubai, UAE.
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Crondall, Surrey,
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South Park, The CoLab,
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Observatory, 7925
T: +27 21 813 6692
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