Project Type
Residential & Commercial Mixed-use

Location
Downtown, Cape Town, South Africa

Developer
HBW GROUP

Architect & Interior Design
KMH

Services
Brand identity, Social Media, Website, Print & Digital Brochure, Film, Marketing Collateral, Hoardings & Interior Sales Branding

An Iconic modernist inspired high-rise in Cape Town’s downtown

FORESHORE PLACE was the first structure in Cape Town to use a continuous glass curtain wall and at the time, was the largest steel skeleton ever used in a skyscraper, defining its 34-storey main tower, which opened its doors in 1970.

The development

One of the most recognisable high-rise buildings on the Cape Town skyline launched 11 floors of beautifully designed Scandinavian and Mid-Century Modernist urban living spaces in May 2019. 171 Apartments featuring world-class amenities comprising studios, one and two bedrooms with harbour, mountain and city views, where residents will have 24/7 access to Cape Town’s Downtown.

The identity

Inspired by the distinctive architectural shapes in the façade of this iconic skyscraper. Selling a bold, edgy and cool lifestyle.

Design direction

This unique development required an equally unique brand expression. Vibrant colours were selected for Social Media impact and greater awareness in a congested and overpriced property market. The marketing focused on attracting younger, first-time buyers with an appetite to own property. It’s a trend that’s disrupting cities across the globe – the smaller, more affordable living space. It’s a modern apartment with all the luxuries buyers expect, in only 70% of the size.

The ultimate in iconic, urban cool. Foreshore Place is the only Residential Address in Downtown Cape Town to occupy a 1970’s high-rise.

Get in touch with us and together lets build something exceptional.

DUBAI

The Onyx Tower 1, 5th Floor, 511, The Greens, Dubai, UAE.

+971 4 229 9077

hello@thinklab.ae

LONDON

Robins Hill, Heath Lane,
Crondall, Surrey,
UK, GU10 5AW
T: + +44 20 8638 0672

hello@thinklabgroup.com

CAPE TOWN

South Park, The CoLab,
7th Floor, Black River Park, Fir Street,
Observatory, 7925
T: +27 21 813 6692

hello@thinklabgroup.com